Dutch designer Jeffrey Heiligers latest clothing line Posture targets people who spend most of their time hunched over acomputer. By preventing the wearer from slouching, theclothes help people improve their posture in the long run. Theconcept is simple every time you slouch, the shirt will tightenuncomfortably around the back, forcing you to sit uprightagain!
“I engineered a tailor-made remedy that corrects poor posture, nowadays very common amongstthe digital generation, not by constraining the muscles, but by training them,” Heiligers told Dezeenmagazine. “Posture offers a solution integrated in the clothes you wear. By repositioning the seamsin such a way that they start to feel uncomfortable when hunching, it stimulates you to sit upstraight.”
Heiligers revealed that a physiotherapist was involved in the designing process. They began byidentifying the various sitting and standing positions that cause neck, shoulder, and back pain.Heiligers then cut the fabric across the back, in order to make the clothes tighten slightly when thewearer slumps forward. The discomfort will remind the wearer to adjust their posture, and theirmuscles will eventually get trained to sit and stand the right way.
The Posture range includes cotton shirts, felted cardigans, and knitted wool jumpers that are allconstructed differently to normal garments. Heiligers pointed out that the clothes are specialbecause the more they are used, the less they are needed. He chose to use only a minimumpalette of colors white, grey, navy because he wanted to create an everyday collection.
“I would like the fashion industry to be inspired by the blueprint I created and them to buy/adopt itto prevent upper back problems in the future,” Heiligers said.